The Story

Millers Studios has been designing commercial interiors, building bespoke joinery, creating tailored signage solutions and managing projects since 1913. Millers Studios was one of the longest running signage companies in New Zealand, they were involved in creating stained glass windows for some of New Zealand’s historic churches and buildings, and evolved to do design, shop fit-out and sign work.

They have been involved in many major projects in Dunedin, providing shop fit out services and signage for iconic Dunedin companies such as The Otago University, providing signage for the business school, library and more; The Otago Museum, fitting out the Tuhura Science room and helping with exhibits as they came along; The Meridian Mall, Toitu Museum, the Dunedin Airport and so much more.

However, when 2020 came around and COVID-19 started spreading, work was slow and quotes were being cancelled. Recognising the impact of the lockdown period on such a large-scale operation, the decision was made to liquidate the business, marking the end of an era. The turning point came when the signage department was purchased by Sign It Signs owner Reece McChlery, with the intention of building the business back up and preserving its legacy.

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What We're Doing Now

We are still Millers Studios, just trading under the new name Sign It Custom. Our team is primarily ex-millers employees, we have access to the Millers file servers, and we are still creating custom signage!

We've since joined the Sign It family, a thriving entity in its own right. As part of this larger company, which operates signage stores across Queenstown, Cromwell, Dunedin, and Auckland, as well as uniform shops, print and stationery services, design agencies, website builders, and marketing experts; we are now able to offer a full range of branding solutions under one roof.

While we no longer have the large joinery department Millers had, we have refocused our efforts on growing the fabrication department of our store. This shift has allowed us to explore new projects, such as creating bespoke pieces like bookcases, reception desks, kiosks, and more. These custom creations can serve both shop-fitting and decorative purposes.